My mission is to empower, educate, and inspire you to build a fabulous body that not only looks pleasing but is functional and healthy.
For many years, I suffered at the hands of conventional wisdom, and I almost gave up my dream of building my ideal physique. Now I work very hard to filter out the DUST (pseudo and bro science) and provide you with clear, specific, and credible information which will help you build lean muscles, drop body fat, and optimize your health in the most cost effective, timely, and natural way possible.
There are millions of health, fitness, and nutrition blogs out there, so why should you trust me? Take five minutes of your time to ready my story and find out why.
Everyone has different reasons for wanting to build their dream physique. For some it’s about attracting the opposite sex, for some it’s about improving self-esteem and building confidence, and for others it’s all about vanity! I’ll be the first to admit that vanity was my main driving force initially, although my motivations have since evolved.
Quite simply, I was a teenage boy who wanted to fill his measly 33-inch chest with some brawn.
I decided to join a gym and pursue my passion for gaining muscle. My coaches at the time made me believe that it wouldn’t be tough to do and that I’d be a superman in no time flat. As an excited teenager with few responsibilities, I poured my heart and most of my free time into this passion.
There is a lot of conventional wisdom out there – you know, those generally accepted beliefs that you can find in nearly every book or website. It’s what “they” say you should or shouldn’t do, and these theories generally go unchallenged.
This conventional wisdom told me a few things that I blindly followed, like
What happened after ten years of applying this conventional bodybuilding wisdom? DISAPPOINTMENT!
I think these photos explain it all.
I thought I wasn’t working hard enough to stimulate muscle building. I started training two hours almost daily, eating around 3,500+ calories a day, and upping my supplement intake in a desperate attempt to gain some muscles.
Eventually, I did indeed gain—but not much of it was muscles. It’s close to impossible not to gain some muscles after so much training and following a good diet, but my idea of building a dream physique is fulfilling my genetic potential. Building only 20 pounds of muscles in 10 long years along with tons of fat was not exactly what I had in mind.
In a desperate attempt to gain muscle; instead gained “tons of body fat” Year-2013
Many people in the position I was in give up on the idea of building their dream physique, deeming it impossible. Instead, they resort to simply “staying in shape.” Perhaps other things in life become priorities, and the need to impress everyone on the beach becomes an alien concept.
However, I realized one good thing about me. I did not simply give up on my quest to build my dream physique. I kept looking for answers!
You know, things that happen accidently can serve an important purpose in your life. They become a point where in just one minute, your life changes as something inside of you transforms seemingly like the flick of a switch.
This is what happened in my case when I saw a picture of Steve Reeves. Boy, did he look good! I had never seen a more proportionate, symmetrical man in my life. Although he was big for his height, weighing 215 pounds (97 kg) at 6’ 1” (185 cm), he never looked like those bodybuilding freaks that you see nowadays. I was blown away by his physique.
I was even more floored by something I read in his amazing book, Building the Classic Physique. He stated that he gained 30 pounds (13.6 kg) of solid muscle in just four months of training! He was only 16 years old at the time, and he did it without any supplements whatsoever (unless you count his homemade protein shakes). I immediately wished I had followed his program when I was 16. In fact, I would have been quite happy if I had gotten even half the results he did in the same timeframe!
After digging deeper and applying Reeves’ training principles, I finally saw some solid results.
For the first time in my life, I truly believed that my body had the capacity to gain muscles. It felt good, but I still wasn’t reaching my goal.
To be fair, Steve was just a teenager when he achieved his classic physique, which meant he had high levels of human growth hormone and testosterone and his recovery ability was at its peak. Moreover, he didn’t have any other responsibilities distracting him from building his physique.
I realized that I needed a system that would give me mind-blowing results while considering my lifestyle and responsibilities at that time. After all, I had a wife and a child, I was over 30, and I worked more than 50 hours per week. I had a significantly higher amount of stress and responsibility than I’d had in my early 20s.
In order for a system to truly work for me, it would need to fit my lifestyle and schedule while also being financially feasible. I also wanted a program that required as few supplements as possible and employed only basic machinery and free weights. I wanted a program that I could eventually promote to the masses and not just the lucky few who have access to fancy gyms.
Perhaps the most important requirement was that my program be practical. To me, this meant no more than three to six hours of training in a week. Let’s face it—time is a major constraint for nearly everyone. We all lead busy lives.
I knew that finding a program that fit all of my requirements would be a very ambitious undertaking, but I was determined to find something that would fit the bill.
Steve Reeves was an old-school bodybuilder, so I started to dig into older literature regarding weightlifting and bodybuilding. I turned to names like Peary Rader, Bob Hoffman, Stuart McRoberts, Reg Park, Joseph Curtis Hise, and John McCallum. A few of these guys were big failures in the early stages of their training careers, which was something I could certainly relate to!
I read hundreds of books, newsletters, articles, and stories about these iron men. What struck me the most was that they accomplished their results before the steroid era. Steroids were introduced after the 1960s, which was when bodybuilding shifted from being a health-oriented sport to being a drug-oriented one. I started to figure out what could work for me given my preconditions (average genetics, being in my 30s, and having tons of responsibilities).
I took the patterns that started to emerge and combined them with the latest scientific knowledge and the practicalities of the modern lifestyle. I was desperate to get results this time. After ten years of failure, I was literally on the brink of giving up and probably would have convinced myself to accept that it was simply my fate to never gain enough muscles. I embarked on what was basically a last-ditch effort, but finally my persistence paid off!
Not only did I get results, but my progress went through the roof!
After following this program for the last few years, here is my current physique:
They say experience is the most convincing teacher, and I’ve managed to convince myself and others after gaining more than 40 pounds of rock-solid lean mass so far (my target is 60 pounds) with barely any fat gain. Most of my gains have come in the last few years, after I ditched conventional wisdom and instead discovered the truth about what works.
After graduating with a business degree from Lancaster University in England, I secured a job in an MNC as a financial analyst. The job was good, the pay even better, and they also gave me a house to stay in. I made awesome friends. But somehow my heart wasn’t into it.
I realized that working in a corporate environment was not my cup of tea and soon enrolled in a personal training certification program. The aunt of one of my friends at that time ran a health store in New Jersey and was friends with Jay Robb (founder Jay Robb Enterprises Inc.). Robb suggested that I pursue training from the National Association of Sports Medicine (NASM). From then on it was work during the day and NASM personal training certification in the evenings. I put so much energy and passion into this course that I passed the course with a grade of 96%. I have never gotten more than 75% in academics.
For the next five years after that, I worked in various wellness positions: as a personal trainer, fitness consultant, nutritional expert, yoga trainer, independent distributer for a big nutritional corporation, marketing head for a gym, and eventually as a freelance fitness trainer.
In 2010, I got an opportunity to finally open my own health club, Jovenus Fitness. Within a few years, thousands of people had enrolled and were getting awesome results. I even started my own version of P90x (I love Tony Horton) called Jovenus VIP. I had many happy clients who literally transformed themselves.
a. I will never suggest anything that I personally haven’t tried long enough to realize benefits.
b. All the concepts and theories I discuss in my posts, books, and other writing are supported by scientific studies.
I may have missed a thing or two, but this is pretty much what I am all about. I would love to chat and connect with others who share the same passions. If you want to connect with me, I would love to hear from you. I will do my best to respond ASAP.
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